OFFICIAL RULES

MARS CHOCOLATE NORTH AMERICA, LLC
SNICKERS® BRAND 2014 FUEL GAME

NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  THIS Game BEGINS AT 12:00:00 (NOON) PM ET ON MARCH 31, 2014 AND ENDS AT 11:59:59 AM ET ON april 13, 2015.    

  1. WHO CAN PARTICIPATE (ELIGIBILITY):

    This SNICKERS® Brand Fuel Game (“Game”) is open to individual legal residents of the United States (including Puerto Rico and U.S. territories, possessions and military locations, wherever located) who are age 13 or older as of March 31, 2014. Employees (and their immediate families and members of the same household) of Sponsor (defined in Rule 12 below) and its advertising and promotion agencies and each of their respective officers, employees, directors, subsidiaries, affiliates and agents (collectively, the Released Parties) are not eligible.

  2. CODES

    Entry Codes (“Codes”) are printed on the inside of specially-marked wrappers of SNICKERS® Bars (1.76-1.86 oz). A Code is not required to participate. Please see Rule 4 for how to participate without a Code.

  3. PHASES & WEEKLY GAMES:

    Phases: The Game consists of two (2) phases.  The first phase (“Phase 1”) begins at 12:00:00PM (noon) ET on March 31, 2014 and ends at 11:59:59AM ET on August 18, 2014. The second phase (“Phase 2”) begins at 12:00:00PM (noon) ET on August 18, 2014 and ends at 11:59:59AM ET on April 13, 2015.  
    Weekly Games: Phase 1 consists of twenty (20) weekly game periods (each, a “Weekly Game”). Phase 2 consists of thirty four (34) Weekly Games.  Each Weekly Game begins on Monday at 12:00:00PM (Noon) ET and ends on the following Monday at 11:59:59AM ET (“Weekly Game Period”). 

  4. HOW TO PARTICIPATE IN THE GAME:

    By Text Message with a Code: If you have a Code, send the Code via text message to 78787 and follow the instructions contained in the reply text messages. Each time you play the Game by text message (“Text Message Play”), you are required to send up to three (3) text messages. MESSAGE AND DATA RATES MAY APPLY.  If you are the first person to submit a Text Message Play on or after the predetermined time and date for the most recent winning Game message made available, you will receive a text message that includes the phrase “CONGRATULATIONS” and a six-digit prize winner code (“Mobile Prize Code”).  To claim your prize, go to www.SNKFuelRedeem.com and follow the on-screen instructions to input your Mobile Prize Code, mobile telephone number and other required prize claim information.  ALL MOBILE PRIZE CODES MUST BE RECEIVED AT www.SNKFuelRedeem.com BY APRIL 24, 2015.  Mobile Prize Codes received after April 24, 2015 are void.
    For Text Message Plays, you must have a wireless mobile device that is capable of two-way SMS messaging through participating mobile service providers. To opt-out or stop receiving text messages, send “STOP” to 78787 and for help, send “HELP” to 78787.  By playing, you agree to receive text messages about this Game and understand that you are solely responsible for all message and data charges that you incur. All such charges are billed by and payable to your mobile service provider; please contact your participating mobile service provider for pricing plans, participation status and details. Text Message Play services for the Game are provided on an “as is” basis, may not be available in all areas at all times and may be affected by product, software, coverage or other service changes made by your mobile service provider or otherwise.  Text messages are sent to you from an automated system. 
    Play Without a Code:

    If you do not have a Code, hand-print your full name, full address (street address, city, state and zip code (no P.O. Boxes)), email address (if available) and date of birth on a piece of paper (“Mail-In Play”) and send it to: SNICKERS® Brand Fuel Game, Dept. K, P.O. Box 5705, Blair, NE 68009-5705.  Limit: one (1) Mail-In Play request per outer envelope.  Mail-In Plays must be postmarked as of the last day of a Weekly Game Period (or the following business day if the last day of a Weekly Game Period is a federally recognized holiday) and received no later than the eighth day after the last day of a Weekly Game Period. (For example, if the Weekly Game Period ends on Monday, April 7, 2014, then the Mail-In Play must be postmarked on April 7, 2014 and received by April 15, 2014.)  Only winners will be notified.  No illegible, incomplete, forged, altered, postage-due or mechanically-reproduced Mail-In Plays will be accepted.

  5. PERSONAL INFORMATION:

    Personal information submitted by text message or online in connection with this Game is governed by the Mars Privacy Policy and the General Terms & Conditions for Web Sites Operated by the Mars, Incorporated Family of Companies (the “Website Documents”).

  6. PRIZES & ODDS: 

    For Phase 1:  Two Thousand (2,000) First Prizes (100 per Weekly Game): each, a $50 prepaid debit card; Approximate Retail Value (ARV): $50 each. One Hundred Thousand (100,000) Second Prizes (5,000 per Weekly Game): each, a coupon redeemable for one (1) SNICKERS® Bar (1.76-1.86 oz.); ARV: $1.29 each.

    For Phase 2:   Three Hundred Forty (340) First Prizes (10 per Weekly Game): each, a $50 prepaid debit card; ARV: $50 each.  Sixty Eight Thousand (68,000) Second Prizes (2,000 per Weekly Game): each, a coupon redeemable for one (1) SNICKERS® Bar (1.76-1.86 oz.); ARV: $1.29 each.

    Total ARV of All Prizes: $333,720. Coupons and gift cards are subject to terms and conditions of their issuers. All other prize details are determined by Sponsor in its sole discretion. Sponsor reserves the right to substitute any prize with a prize of equal or greater value but no other substitution or transfer of a prize is permitted.  Sponsor is responsible only for prize delivery and is not responsible for prize utility to winner.  All applicable taxes, fees and other expenses, if any, are the responsibility solely of the winners.  Odds of winning a prize in the Game depend on the number of participants playing the Game and the date and time of each play.

  7. HOW TO PARTICIPATE IN THE SECOND CHANCE DRAWING:

    D.L. Blair, Inc. (“Judge”), an independent agency whose decisions are final, will conduct a random drawing (the “Second Chance Drawing”) to award any unawarded or unclaimed First Prizes.  If you play the Game by Mail-In Play, you are automatically entered in the Second Chance Drawing.  If you play by Text Message Play, hand-print your full name, full address (street address, city, state and zip code (no P.O. Boxes)), email address (if available) and date of birth on a piece of paper and send it to: SNICKERS® Brand Fuel Game, Dept. K, P.O. Box 5705, Blair, NE 68009-5705.  All entries for the Second Chance Drawing must be received by April 20, 2015.  All Second Chance Drawing winners (if any) will be determined from among all eligible entries in a random drawing to be conducted on or about April 22, 2015 by Judge.  Odds of winning a prize in the Second Chance Drawing depend upon the number of eligible entries received and the number of unawarded or unclaimed First Prizes available.  Drawing winner(s) will be notified by mail and/or email using the information provided in the Mail-In Play or Second Chance Drawing entry.

  8. VERIFICATION OF WINNERS & DELIVERY OF PRIZES:

      Judge will verify winners’ compliance with these Official Rules. Each winner who played by Text Message Play must be the registered owner of the mobile service account related to the mobile telephone number from which winning Text Message Play was sent.  Each winner may be required to complete, sign and have notarized an affidavit of eligibility and liability release and a publicity release, where permitted by law (“Winner Affidavit”). Judge may award a prize to an alternate participant if a prize or any written communication is returned as undeliverable, if participant does not respond to any written communication or voice mail message within ten (10) days after the date sent/message is left or if the properly-completed Winner Affidavit (if applicable) is not received by Judge within the time period specified in the winner notification. Prizes will be sent approximately 6-8 weeks after winner verification. Sponsor may award a prize won by a minor to his/her parent/legal guardian.  Each winner agrees to use of his/her name, address, likeness and/or other biographical information or prize information by or on behalf of Sponsor for promotional purposes (including in the winners list) in any medium without additional compensation to the extent permitted by law.  If winner is a minor, any use of his/her name, address, likeness and/or other biographical or prize information is subject to the prior approval of his/her parent or legal guardian.

  9. GENERAL:

    This Game is void outside the United States and where prohibited or restricted by law. This Game is subject to all applicable federal, state and local laws and regulations and is governed by the internal laws of the State of Delaware. Any and all legal actions or claims arising in connection with this Game must be brought in a court of competent jurisdiction within the United States.  If any provision of these Official Rules is irrevocably inconsistent with any provision of the Website Documents, the provision of these Official Rules will prevail but solely to the extent of the inconsistency.  The Released Parties are not responsible for: late, lost, stolen, damaged, garbled, incomplete, misaddressed, postage-due, incorrect or misdirected Game plays, mail or other communications; errors, omissions, interruptions, deletions, defects or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of computer hardware, software, communications devices or transmission lines; data corruption, theft or destruction; or unauthorized access to or alteration or loss of Game-related materials. Further, the Released Parties are not responsible for electronic communications which are undeliverable as a result of any form of active or passive filtering of any kind or insufficient space in any participant's email account to receive email messages. The use of automated software or computer programs to participate in the Game is prohibited and any individual who uses, attempts to use or who Sponsor suspects of using such methods to participate will be disqualified. Sponsor reserves the right to restrict Game plays if a suspicious Game play or other activity is detected or suspected. The Released Parties disclaim any liability for damage to any computer system resulting from participation in, or accessing or downloading information in connection with, this Game and reserve the right, at their sole discretion, to modify, cancel, terminate or suspend this Game if for any reason this Game cannot be conducted as designed or intended. If this Game is cancelled, terminated or suspended, a notice will be posted at www.snickersfuel.mars.com. Sponsor reserves the right to disqualify any participant (and all of his/her plays) from this Game or any other promotion conducted now or in the future by Sponsor or its affiliates if he/she tampers with the Game play process or if his/her fraud or misconduct affects the integrity of this Game. Sponsor reserves the right to correct errors or inconsistencies in promotional materials. CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THIS GAME IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. IF AN ATTEMPT IS MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.

  10. PARTICIPANT WARRANTY, WAIVER AND RELEASE:

    EACH PARTICIPANT WARRANTS THAT HE/SHE IS ELIGIBLE TO PARTICIPATE IN THIS GAME, HAS THE LEGAL CAPACITY TO AGREE TO THE TERMS OF THESE OFFICIAL RULES AND COMPLIES WITH THE TERMS OF THESE OFFICIAL RULES.

    EACH PARTICIPANT WAIVES ANY RIGHT TO BRING CLAIMS AGAINST SPONSOR AND ITS AFFILIATES AS A PLANTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING. 

    BY ACCEPTING A PRIZE, EACH WINNER AGREES TO RELEASE THE RELEASED PARTIES FROM ANY AND ALL LIABILITY, LOSSES OR DAMAGES ARISING FROM OR IN CONNECTION WITH THE AWARDING, RECEIPT AND/OR USE OR MISUSE OF A PRIZE OR PARTICIPATION IN ANY PRIZE-RELATED ACTIVITY.  

  11. WINNERS LIST: To obtain a list of First Prize winners’ names, please send an email to winners.list.request@dlblairsweeps.com with “WINNERS 7526” as the subject line. Requests must be received by 11:59:59 am ET on April 13, 2015. Winners’ list will be sent after verification of winners.

  12. SPONSOR: Mars Chocolate North America, LLC, Hackettstown, New Jersey

 QUESTIONS?  Call 866-756-8410 or send an email to FuelGame@dlblair.com.


®/™ Trademarks © Mars, Incorporated 2014.  All Rights Reserved.